Case Study
Pilot Turned Powerhouse: 40+ Leads per Month & 3–5 New Clients Monthly
  • 20+ Leads During the Pilot
  • 10% of Deals Closed
  • A Durable Acquisition Engine
Meet Camgula
Camgula is a video production agency with a sales focus, helping B2B SMEs throughout the DACH region and across Europe convert more effectively through video. Their smart, scalable video assets are built to drive pipeline rather than just views.
  • What we did
    B2B client acquisition engine
  • The sector
    Video Production
  • Home base
    Germany
  • Team size
    2-10
The problems
  • Cold Outreach Had Never Scaled — Until Now
    Earlier lead gen attempts had produced inconsistent results, and cold outreach felt like a gamble. What Camgula needed was a partner able to deliver volume with no compromise on quality.
  • Early-Funnel Objections Surfaced Fast
    SMEs frequently held back over perceived obstacles — cost, limited prep time, production logistics. Camgula needed support in heading off objections and educating prospects from the start.
  • Sought Certainty About Which ICPs to Target
    With a broad service portfolio, Camgula needed clarity on which industries and decision-makers reacted best to which message.
  • Inconsistent Results on Sales Calls
    Delivery quality was solid, but structured approaches to managing the pipeline, following up, and closing deals were missing — so conversion results stayed inconsistent.
How we fixed it
  • Rolled Out 4 ICP Tracks Built on Creative, Human Messaging
    We put 4 carefully chosen ICPs to the test with creative, personality-driven email sequences, each one shaped around that role's objections and mindset.
  • Sharpened Positioning and Trialed Service-Specific Angles
    Messaging was adjusted to spotlight varied value props and use cases — from social proof built on testimonials to video sales assets — revealing which services struck the strongest chord.
  • Copy That Pre-Empted Common Objections
    Our emails tackled the usual roadblocks head-on: cost, resources, and missing in-house tools and capacity for producing video.
  • Brought In Coaching from B2B Growth Engine Academy
    With training, structured call reviews, and guidance on pipeline, Camgula developed a sales process on par with their creative confidence — resulting in quicker closes and firmer control over deals.
The outcome
"At last I can stop thinking about leadgen and put all my focus on closing.”

Timo D. Meierdreeß,
Managing Director at Camgula
  • 40+ Vetted Prospects Delivered Each Month

    Following a strong pilot phase, the campaign was scaled up and now reliably delivers 40+ high-fit inbound replies each month across several ICPs and geographies.

  • 10%+ Cold Close Rate
    Signed deals came from the pilot alone — among them clients with no prior brand familiarity — plus an early closing rate validating message-market fit.
  • Reliable Sales Results: 3–5 New Clients Every Month

    Backed by the B2B Growth Engine Academy, Camgula now signs 3–5 clients per month, the team following a clear, confident path from reply to executed contract.

  • A Striking 9% Reply Rate on Cold Outreach
    Reply rates stayed consistently above industry norms throughout the campaign, averaging 9% across every ICP — an exceptional figure for the creative services space
The Resources B2B Growth Engine Committed
No two clients are alike — each gets its own approach and committed resources. The Camgula project was staffed with a team that handled every facet:
  • Dedicated Campaign Lead
  • Manager, Customer Success
  • Positive Reply Manager
  • Expert for Technical Infrastructure & Deliverability
  • Admin & Operations Comms Specialist
  • In-house Sales Call Review Expert
Want results like these for yourself? Schedule a call today!