Expanding Globally: Outreach Across Borders

Case Study

Going Global:
Outreach Across Borders

Tifogroup in brief

A newly launched Belgian start-up building entertaining games for sports fans around the globe.

The problems

Hard to gauge product performance

Unclear product and regional performance makes it hard to decide which sports games to push in which countries according to cultural interests.
Localization was complicated

Adapting sequences for varied markets like Germany, France, Belgium, and the Netherlands means content must be translated into several languages.
Pinning down the right audience

Reaching sports enthusiasts proves tough because it is hard to pinpoint an audience keen to bring sports betting into their HR activities.
Scaling up lead gen

For a startup, discovering and breaking into fresh lead generation channels is essential to drive market growth.

How we fixed it

Tailored Email Campaigns

Built bespoke email sequences covering 13 countries - among them France, Germany, Austria, Switzerland, and the Netherlands - localized into Dutch, English, French, and German.
Personalized Sales Workshops

Delivered dedicated call reviews and sales workshops with individualized analysis of Tifogroup's product and situation, strengthening conversion rates and sales practice.
Enhanced Reply Management

Gathered input from Tifogroup and rolled out reply-management improvements, handling responses in multiple languages together with Tifogroup.
Data-Driven Conversion Optimization

Reviewed call-to-deal conversion figures and refined the dataset toward companies of at least 300 employees, boosting deal value and lead interest.
Strategy Testing Across Industries

Ran strategy tests across more than 150 industries - retail, tobacco, oil and energy, sports, and legal services among them.
Expanded Customer Segments

Expanded the target audience beyond HR managers to include CEOs and founders of smaller companies.

The outcome

“A highly professional team, with the Customer Success team providing great support at every step!”
Jan Vellemans, Tifogroup®
Founder

18 calls in 2 months

Within only 2 months, our focused campaigns delivered 18 high-quality calls, deepening Tifogroup's engagement with prospects.
Facilitated 6 Commercial Negotiations

For Tifogroup's team we successfully opened 6 commercial negotiations, bringing them nearer to signing valuable deals.
59 Promising Leads Secured

Our email marketing outreach delivered 59 promising leads to Tifogroup, considerably widening their pool of potential clients.
Boost in Organic Traffic

Tifogrop's website also saw a clear rise in organic traffic thanks to our strategic work, strengthening online visibility and drawing in more potential customers.