Case Study
A New Market, 69 Leads, Just 3 Months
  • 69 warm contacts
  • 5 tailored ICPs
  • A campaign built on data
OneSoil, briefly
OneSoil is a top agritech platform enabling agricultural businesses to raise productivity via precision agriculture tools, smart crop insights, and real-time field monitoring.
  • What we did
    B2B client acquisition engine
  • The sector
    SaaS
  • Home base
    Poland
  • Team size
    11-50
The problems
  • Making a Debut in the US Market
    OneSoil held a strong position in Europe, but US outbound lead generation was entirely new territory. Entering this market called for a fresh approach grounded in localized insight.
  • Outbound Was the Missing Growth Lever
    Armed with a proven product plus a working inbound motion, OneSoil was set to go proactive - but required a partner able to run structured outbound at scale, all without quality slipping.
  • Several audiences, each needing its own message
    Their buyer landscape spans agronomists, farm managers, channel partners, and tech directors - all with distinct needs. A one-size-fits-all approach to outreach was never going to work.
  • Strategic Guidance, Not Cookie-Cutter Playbooks
    The team was looking for a partner offering strategic thinking together with practical execution - not one simply dropping off lists or generic copy.
How we fixed it
  • Rolled Out 5 ICP Tracks, Each Fully Segmented
    Together with OneSoil we defined and validated five separate ICPs - distributors, farm managers, agronomists, and tech adopters among them - each paired with purpose-built messaging sequences.
  • Assembled a Premium Prospect Database
    Every list was hand-filtered and enriched against the ICPs across regions, drawing on signals such as job title, company size, crop focus, and market presence.
  • Messaging written per stakeholder group
    Rather than generic outreach, every sequence was voiced in the target persona's own language, centering on their particular pain points and the solutions OneSoil provides.
  • Strategy-Led Execution From the Start
    From data and messaging through reply handling and inbox delivery, B2B Growth Engine's team ran everything end-to-end - letting OneSoil devote full attention to conversations and conversions.
The outcome
“What stood out to us with this company was how they paired strategic thinking with hands-on execution.”

Dmitry Maksymenko
Manager, Customer Success
  • 69 Engaged Leads in Less Than 3 Months

    Every lead was a genuine, qualified opportunity drawn from OneSoil’s highest-priority ICPs - prepared to learn more, talk through a demo, or consider a trial.

  • A Winning Launch Into the US Market
    This campaign gave OneSoil its first outbound traction ever in the United States, demonstrating the model can scale internationally given the right copy and data.
  • Clear Insight Into What Delivers

    OneSoil now holds a playbook showing which industries, personas, and regions convert - covering message hooks, subject lines, and timing.

  • An Acquisition Engine Ready to Scale
    Far from a one-off win, TeamHero came out of the pilot with a high-trust, repeatable growth process and greater confidence in outbound leads.
The Resources B2B Growth Engine Committed
Every engagement receives dedicated resources and its own tailored approach. The team we built for OneSoil handled every part of the project:
  • Dedicated Campaign Lead
  • Manager, Customer Success
  • Positive Reply Manager
  • Expert for Technical Infrastructure & Deliverability
  • Admin & Operations Comms Specialist
  • In-house Sales Call Review Expert
Want results like these for yourself? Schedule a call today!