Case Study
46 Vetted Prospects Over 60 Days
  • Results After 60 Days
  • 46 Leads Expressed Interest
  • Campaigns in 2 Languages
QuickWorks at a Glance
QuickWorks is a studio based in the Netherlands that helps organizations and institutions bring their stories - big or small - to life through photography, video and other multimedia formats.
  • What we did
    B2B client acquisition engine
  • The sector
    Video Production
  • Home base
    Netherlands
  • Team size
    2-10
The problems
  • Outbound Was Hit or Miss
    Cold outreach had been attempted before, but with no structured outbound process in place, they lacked control over pipeline volume and couldn't proactively move into new verticals.
  • Segment Messaging Lacked Consistency
    Their client base spans many kinds of buyers, making it hard to standardize messaging that resonates with each distinct audience.
  • Zero Momentum in Dutch-Speaking Regions
    Growing further into the Netherlands and neighboring regions required outreach built for the local market rather than English-first campaigns.
  • Too Little Data on Which ICPs Perform
    QuickWorks held assumptions about their ideal customers but lacked real-world evidence to confirm and rank their highest-converting ICPs.
How we fixed it
  • Multiple ICPs + Sub-ICPs Built and Validated
    Together with QuickWorks, we defined and sharpened several Ideal Customer Profiles, giving each one its own custom sequences and messaging anchored in specific pain points.
  • Built Bilingual Outreach (English + Dutch)
    To lift local-market reply rates, email sequences were translated and adapted into native Dutch, with tone, structure, and style matched to the local business culture.
  • Split Testing Multiple Audience Types
    We ran ongoing tests on subject lines, CTA strength, tone, and offer positioning across every ICP and sub-ICP to learn what performed best across roles, regions, and company sizes.
  • Established a Repeatable Outreach Machine
    From CRM setup and data scraping through technical deliverability and copywriting, we managed it all - freeing the QuickWorks team to concentrate on sales and negotiations.
The outcome
  • 46 Vetted Prospects Over 60 Days

    From a completely cold audience, the campaign produced 46 highly engaged prospects, among them marketing decision makers and founders searching for video production partners.

  • Proven ICPs and Hooks That Convert
    The outreach yielded actionable insight into which industries, personas, and messages converted best - handing QuickWorks a blueprint for scaling its future growth.
  • Opened Doors to Dutch-Speaking Executives

    Running messaging in both Dutch and English earned impressive engagement across local markets which usually resist cold outreach done international-style.

  • A Repeatable Process Is Now Running
    Beyond delivering leads, the campaign left QuickWorks with a multilingual, scalable outbound engine to keep building on quarter after quarter.
The Resources B2B Growth Engine Committed
Every client calls for a tailored approach and dedicated specialists. To serve QuickWorks, we assembled a team covering every dimension of this project:
  • Dedicated Campaign Lead
  • Manager, Customer Success
  • Positive Reply Manager
  • Expert for Technical Infrastructure & Deliverability
  • Admin & Operations Comms Specialist
  • In-house Sales Call Review Expert
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