Case Study
A High-Ticket Video Niche: 2 Clients Signed and 21 Warm Leads
  • 21 Vetted Prospects
  • 2 New Clients Signed
  • Revenue in the 5 Figures
Sayso at a Glance
Sayso partners with B2B tech companies on video production, transforming customer stories into sales assets with strategic value and testimonials that convert.
  • What we did
    B2B client acquisition engine
  • The sector
    Video Production
  • Home base
    Israel
  • Team size
    2-10
The problems
  • Strong Dependence on Referrals and LinkedIn
    Sayso’s marketing relied on manual LinkedIn outreach plus word-of-mouth, largely inside Israel's B2B tech ecosystem. That approach worked — but offered neither predictability nor scale.
  • Scarce Internal Capacity and Time
    Running lean and concentrating on delivery for clients, Sayso had no room to sink months into testing and refining outbound tactics — what they required was a partner to own execution from start to finish.
  • No Outbound Traction Beyond the Local Market
    Even with high client satisfaction and plenty of returning business, Sayso had never gotten outbound to work in any other region, and was unsure how to adapt their message for new markets.
  • Presenting a Creative Service Without Coming Across as “Salesy”
    Pitching video services through cold email is tough, particularly in B2B. What Sayso needed was messaging that mirrored their premium value and strategic tone — not the generic outreach of a typical creative agency.
How we fixed it
  • Regionally Targeted Campaigns Covering the US, UK, and Israel
    For each priority region we built custom sequences, adapted to each target ICP's expectations, tone, and market maturity.
  • Messaging Built Around Marketing Leader Personas
    We reached out to decision-makers in marketing and brand roles with copy centered on how customer storytelling impacts the business rather than just “nice-looking video.”
  • Created an Outbound Program from Zero
    From scraping prospects to setting up inboxes and CRM workflows, we supplied a complete turnkey outbound engine — leaving Sayso free to focus on closing leads instead of chasing them.
  • A Strategic Story Instead of Cold Pitching
    Every sequence opened with curiosity, credibility for the brand, and proof of client success, framing Sayso as a partner in growth rather than just another vendor — building trust with cold prospects from the outset.
The outcome
"Partnering with B2B Growth Engine let us connect with high-fit prospects outside our usual network and convert them into clients.”

Roni Abramowsky,
CEO at Sayso
  • 21 Engaged Prospects During the Initial Campaign

    Every one came from ICP-aligned prospects in Israel, the UK, and the US — marketing leaders ready to learn more or schedule a call with Sayso.

  • 2 New Clients Closed in the Opening Weeks
    Two of the leads turned into signed five-figure contracts in short order, confirming both the targeting and the messaging within the very first cycle.
  • Showing Outbound Can Grow Beyond Referrals

    The campaign proved Sayso could reliably start conversations with fresh, high-quality prospects — including well beyond their referral network.

  • A Base Laid for Repeatable Expansion
    With targeting, messaging, and data now established, Sayso holds a proven system for scaling outreach without compromising their voice or brand.
The Resources B2B Growth Engine Committed
Each engagement calls for a bespoke approach and committed resources. For Sayso, we formed a team that covered every element of this project:
  • Dedicated Campaign Lead
  • Manager, Customer Success
  • Positive Reply Manager
  • Expert for Technical Infrastructure & Deliverability
  • Admin & Operations Comms Specialist
  • In-house Sales Call Review Expert
Want results like these for yourself? Schedule a call today!