Case Study
Sales Confidence and a 2X Closing Rate Within 60 Days
  • Wins Came More Steadily
  • 1 Verbal Commitment per Week
  • Closing Rate Up 2x
Who is Teamhero
Built specifically for labor-intensive industries, Teamhero is an HR management platform covering everything in one place. By automating the full employee lifecycle, Teamhero lets businesses concentrate on people rather than paperwork.
  • What we did
    B2B Growth Engine Academy, B2B Sales Consulting
  • The sector
    HR Tech
  • Home base
    Germany
  • Team size
    11-50
The problems
  • A Sales Process Without Structure and Irregular Closing
    Sales results at TeamHero were erratic and hard to predict. Deals landed now and then but with no rhythm, and follow-ups tended to happen ad hoc.
  • Pipeline and Follow-Ups Lacked Clarity
    No defined guidelines existed for running the pre-sales funnel, dealing with objections, or knowing when to advance a lead—so momentum stalled and opportunities slipped away.
  • Inconsistent, Unstructured Sales Conversations
    With no repeatable call format or coaching in place, the quality of sales conversations fluctuated. The team needed help building confidence and delivering outcomes more reliably.
  • CRM Habits Fell Short of Best Practices
    CRM work was done manually or inconsistently, resulting in murky pipeline visibility and challenges with forecasting and measuring progress.
How we fixed it
  • 1:1 Reviews & Bi-Weekly Sales Training
    Our hands-on training sessions spanned objection handling, follow-up cadences, pipeline management, and running structured discovery—complete with live reviews of sales calls and individualized feedback.
  • Rolled Out an 8-Step Framework for Sales Calls
    We guided TeamHero toward a repeatable call structure built to establish rapport, surface pain, present the solution, and steer prospects to a decision—lifting confidence and consistency team-wide.
  • Deal-Level Coaching + Shared Pipeline Reviews
    In collaborative pipeline sessions, we offered tactical, case-by-case guidance that helped the team advance deals confidently and close them sooner.
  • Pre-Sales Funnel Setup and CRM Optimization
    A pre-qualification step was introduced to cut time wasted on low-fit calls, and we helped rebuild the CRM around clear pipeline logic and a clean reporting flow.
The outcome
“Our only regret is that we didn’t do these workshops 2 years earlier.”

Hendrik Schneider,
CEO and Founder
  • A Steady Closing Cadence: 1 Verbal Agreement/Week

    From sporadic wins, Teamhero moved to a predictable sales rhythm, producing fresh deal movement and new agreements week after week.

  • The Pre-Sales Funnel Now Screens for Genuine Opportunities
    With a defined qualification and pre-call process in place, the team prioritizes high-fit leads and wastes far less time on prospects who don't qualify.
  • Confidence Soared Across the Whole Team

    Armed with a framework and proper training, the sales team now walks into calls with clarity, confidence, and a plan—converting interest into momentum faster.

  • Deal-Closing Rate Doubled in Under 2
    Months
    Thanks to structure, training, and a clean CRM, the team now converts twice the opportunities they did only a few weeks before.
The Resources B2B Growth Engine Committed
No two clients are alike - each needs dedicated resources and an individual approach. The team we assembled for Teamhero covered every dimension of this project:
  • Their Own Sales Training Specialist
  • Manager, Customer Success
  • Admin & Operations Comms Specialist
Want results like these for yourself? Schedule a call today!