Case Study
30 Days, 53 Qualified Leads Delivered
  • Results after 30 days
  • 53 Opportunities
  • Reply rate of 8.2%
A look at Toolport
Toolport stands among Europe’s premier manufacturers and distributors of professional tents as well as storage solutions.
  • What we did
    B2B client acquisition engine
  • The sector
    Physical Products/ Wholesale
  • Home base
    Germany
  • Team size
    201-500
The problems
  • Cold Outreach Was Never on the Roadmap
    Although Toolport already had a solid market footprint, cold outbound had never been part of their B2B growth playbook. With no structured system for lead generation, they were leaving high-fit buyers unreached.
  • Struggling to Connect with Multiple B2B Segments
    Because potential buyers spanned many industries (logistics, construction, agriculture, etc.), crafting outreach personal enough to address each group’s specific pain points was tough.
  • Language and localization demands
    Operating across Europe required localized outreach, with sequences written in the languages their audience actually spoke — above all in the DACH region.
  • No in-house capacity for outbound
    Toolport lacked the in-house staff and expertise to build prospect databases, write messaging copy, and handle A/B testing. What they needed was a done-for-you system able to operate quickly and at scale.
How we fixed it
  • 4 Separate ICPs Defined and Validated
    We split the market for Toolport into 4 directions — construction, agriculture, events services, and gastronomy — with each ICP carrying its own priorities and buying triggers.
  • A Bespoke Database Created From Zero
    Spanning Germany, the UK and the USA, we scraped and filtered more than 35,000 unique prospects, keeping only the companies that matched each ICP’s exact profile and had a genuine use case for Toolport’s product range.
  • Crafted Tailored Sequences for Every ICP
    Every ICP got its own sequence, adapted to its language, industry, and pain points — with each message speaking straight to that buyer type.
  • Moved the outreach into German
    To strengthen engagement and trust across DACH markets, every sequence was translated into German — an approach shown to produce stronger results.
  • Guided the Company Into Fresh Markets
    We supported Toolport in widening its geographic footprint. Where the company had previously focused mainly on the UK and Germany, our engine made testing a new region at scale simple.
  • Warm, low-effort calls to action
    We stripped the pressure out of the first ask. Casual, conversational CTAs such as “worth a chat sometime?” generated more replies and made hand-raising simple for prospects.
The outcome
“Truly exceptional service. The communication was superb — proactive, responsive, and consistently clear. Weekly reports made it simple to track performance and reach decisions. Best of all, the leads were sales-ready and of high quality, which visibly strengthened our pipeline. Strongly recommend.”

Andreas Smalinsky
Director, Marketing and Sales
  • 30 Days, 53 Qualified Leads Delivered

    In its first month the campaign produced 53 high-intent leads — every one open to a conversation and matched to the ICPs we had targeted.

  • An 8.2% Reply Rate Spanning Every ICP
    Even though the audience was traditionally difficult to reach, our personalized, localized approach achieved an 8.2% reply rate — well above industry benchmarks.
  • Validated Message-Market Fit

    Testing 4 separate ICPs and studying the replies let us identify exactly which segments responded most strongly to Toolport’s offer — plus which hooks sparked the greatest engagement.

  • Scalable Outbound System
    Beyond the immediate wins, Toolport walked away with a repeatable outbound model — proven targeting, content, and structure ready to be rolled out across further markets.
The Resources B2B Growth Engine Committed
Every client gets a tailored approach backed by dedicated resources. The Toolport project was handled by a team we assembled to cover every dimension:
  • Dedicated Campaign Lead
  • Manager, Customer Success
  • Positive Reply Manager
  • Expert for Technical Infrastructure & Deliverability
  • Admin & Operations Comms Specialist
  • In-house Sales Call Review Expert
Want results like these for yourself? Schedule a call today!